SXSW is coming soon, March 10 -19th and Securifi is an invited speaker, exhibitor, and also an award nominee.
South by Southwest® (SXSW®), designed to celebrate the convergence of the interactive, film and music industries, is now one of the most important meeting places for professional in these industries. It features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities.
SXSW Award Nominee
Almond 3 has being selected as one of five finalists in the Privacy & Security category of the 2017 SXSW Interactive Innovation Awards.
Over the last few months, Almond 3 has received a number of awards including CES 2017 Innovation Award Honoree. This time, Almond 3 is being recognized for its IoT security solution designed to protect your home WiFi network and smart devices against Mirai like botnet attacks. This solution is the first of its kind for home WiFi security.
Home WiFi network security is broken
Home smart WiFi device security is in crisis. Over the last few months, a number of large-scale attacks by Mirai and other botnets have caused serious disruption to Internet services around the world. These attacks were possible because of the millions of cameras, DVRs and other network devices that people have bought and installed in their homes not realizing how poorly secured these devices were. Mirai works like a sleeper army from spy movies. The hacker will try to seed as many devices as possible and then call upon them to attack a certain target at a chosen time.
There are several reasons for this. Firstly, some device manufacturers have put their focus on selling more hardware without understanding the implications of making their device Internet-enabled and providing the right security. Secondly, while the larger brands have introduced Internet security it is just for their device, not for your WiFi network as a whole. The result is that your network may still have several weak links and once a Botnet infects one of those links, it makes it easier for botnets to attack the more secure devices in your network. Thirdly, the fragmentation in the industry has meant a lack of coordination over standards and where some IoT organizations exist they haven’t focused on security.
Securifi taking the lead
We decided that we had to take the lead and make sure that our customers could protect their WiFi network even if many devices weren’t secure. The router, as the bridge between your home network and the outside Internet, is the ideal device to put security. And, as a router and smart hub combined it gave us unique insights into designing a solution. Almond 3’s home WiFi security solution is not only able to detect devices with poor security, but also devices which might be compromised; suggest solutions, and also enable you to block those devices from your WiFi network.
We also decided that, while we wanted to offer expertise level security, our product needed to deliver consumer-friendly ease-of-use and pricing. We have integrated our scanning and blocking functionality into our app, with step-by-step suggestions and notifications, making everything really straightforward to manage. Our app enables you to run your WiFi devices, smart devices, IoT security, and parental controls all in one app.
The service is available for a low monthly subscription, enabling Almond router users to get affordable security for their home network simply not available for other routers. Another reason why Almond 3 is the only real smart router.
On March 11th, SXSW has invited our CEO, Rammohan Malasani to speak on the subject of, ‘Building a Profitable Hardware Company Without VCs’.
SXSW believes in the power of getting creative people together and exposing them to unique ideas and stories of innovation and disruption to further inspire them. With that in mind, our story suited perfectly the culture of SXSW.
Securifi shipped over 100,000 Almond routers before raising any capital. We have created innovative first-in-their-class products for each of the interactions of our Almond WiFi router over the last five years including the first touchscreen router, first router to integrate a smart hub, and first router to work with Amazon Alexa, among others. We have also been able to negotiate the manufacturing ecosystem – often a point of failure for many Kickstarter campaigns – and turn our innovative ideas into commercial products that have received exceptional customer reviews. What we have achieved is now being followed by startups & prominent players in the industry and Silicon Valley including Google, Eero, TP-Link and more. However, none of them have been able to match the adoption levels, price points, and positive customer reviews set by our Almond range.
One Month Free Trial
IoT security and web history recording are part of subscription services from Securifi available in Almond 3 from 23rd January 2017 at $3.99/month. Subsequently, we will roll them out for Almond 2012, Almond 2015 and Almond+ from 28th February 2017. As an introductory offer, the services will be free for 1 month.
Securifi is at booth #26, SXSW, Innovation Awards area, Governor’s Ballroom, Hilton Austin Downtown.
Get an Almond 3
The award-winning Almond 3 is a mesh router and a smart hub. With Almond 3 you can blanket your home with seamless WiFi, connect up all your smart devices, and then control them with voice, buttons or an app.
Already the smartest router on the planet, it is now the most secure consumer router as well. It is the only consumer router capable of protecting your home network against Mirai botnet malware. Learn more.